UrbanMysticDee: I agree completely with the first point (although marketing certain things is still more difficult than others and not always worth the trouble). The second, I don't yet know what I want to do.
neko-axe: I'm aware that a lot of people have real names that are difficult to spell/remember, and that's why people get pen names. Some people do use their difficult real names, and the result is that big fans of their work go through the trouble of memorizing them, while casual fans... uh, go to the store and then trip up on the name so much that it's useless (true story). My real name is a disaster in that no one can spell if they need to (it causes a lot of headaches when I need to get some documents made, apply for insurance, etc), haha. It's pretty recognizable once you see it a second time, but recreating it from scratch is a fool's errand.
"eishiya" as a combination of letters is marketable, and the problem of people having a hard time spelling it if they only hear it can theoretically be solved by handing out business cards (which is what I used to do). In practice, however, I don't think most people know where those business cards are by the time they remember about an artist and want to look them up, haha. It's times like those that a simple name like "Jason Chan" is really helpful.
But even if I find a way to drill it into people's heads, there's still the problem that the name isn't me, it's just one part of what I do. And that's something I'll address at the bottom of this post, scroll to the *****. But first:
Erdgeist: I'm glad you found success with your name switch :D I only ever knew you as Erdgeist, I think. If not, then your name switch was just that effective, haha.
I think for me, a switch would actually be much easier because I've been gone from the online art world for a while, and never, as an artist, had much of a fan base to begin with. Starting from scratch wouldn't be much different from notifying everyone and their mum by hand.
I couldn't change my username everywhere, but changing it where it matters (art sites) shouldn't be too difficult for the reason above. Getting a new account and linking to it from the old one for a while before closing it doesn't seem that difficult. On one site I use, I would never be able to go back to "eishiya" if I wanted to, but eh :/
I don't have an alternate username yet. "Lana" is what most people (and by "people" I mean anyone who actually interacts with me, fan or friend) know me as, but using that would be Google Suicide. But it's also the only name I feel comfortable using to name myself. And the reason is the same one I wanted to tell neko-axe:
I don't feel like I really have a personal identity as an artist. I don't mean that in the "recognizable style" way. People do seem to recognize my work, my characters, my style, etc. That's not what I'm talking about. What I mean is that I have only my work. I have my comics with their respective worlds and the occasional random illustration. That's it. There is no auteur named Lana or anything like that. I want to market my work. That's why I made "eishiya" my username back then - at the time, that was the work I wanted to share. It's the same as how the artist of Paradox has the username ParadoxComic here on SJ.
Unfortunately, to get my work out there, I have to make accounts everywhere for my person, and these accounts become an online artist identity, something I never really wanted. I am not Eishiya, I am not Union City, I am not that-one-cute-zombie-comic-I-have-no-time-to-make. If I could be invisible, a disembodied voice occasionally offering commentary, I would be. But I can't. I have to have a name/username everywhere, I can't just be (art sample) [Artist of (comics)]. No, I'm (avatar) (username) and that's just how it is.
There is not a single username out there that I would want, I think. And that's the real core problem. The fact that my current username is the name of just one thing from my body of work just agitates the problem.